We are hearing the term Web 2.0 since 2004, to refer to the second generation of the history of the Web, based on user interactions with other users, and a large scale of special services, like social networking, blogs, wikis and others that make possiblethe exchange of information be the most remarkable characteristic of it.
All this happened in 2004, primarily on the US and Europe. But, at that moment, some Latin American people where still getting used to use Internet on a daily basis, and make it a part of their lives. Now almost every one, who lives in a mayor cities in Latin America, can’t live without checking his or hers’ facebook account. Read the rest of this entry »
There are a lot of great reports out there, but this one is very, very good. When you are going to sell online, one of the things you need to know are the demographics of the target customers. This Updated chart will let you now how fast are growing the Latin American countries and which ones are the ones to take into consideration for any online business. As an example, this blog is going to talk about news in commerce and ecommerce in Colombia, Costa Rica, El Salvador, Mexico, Nicaragua, Argentina Brazil and many others that show a consirable growth in the past years. The higher the penetration ,that higher posibilites that the countries culture will be starting to get focused on getting online. Read the rest of this entry »
In Colombia, the main interest rate reference to deposits is called DTF (Fixed Term Deposit), the DTF will fall 51 base points to 9.82 percent next week, Compared to the current one of 10.33 percent, reported Friday the Central Bank.
The DTF (Fixed Term Deposit) is one of the most important benchmarks in the bankingdetermines the cost of collection and revenue placements in its financial operations.
Online shopping could not be easier and effective for the the Latin America online population since MercadoLibre.com is online. Today’s Post I’ll talk about this huge eCommerce Latin American company.
Mercadolibre.com is an eCommerce site created about ten years ago by a young man named Marcos Galperin. Marcos Galperin is a business student from the University of Stanford that saw an opportunity on the fast growing online population of Latin America, population that has hundreds of remote villages, lacking of mayor stores. Read the rest of this entry »
Barack Obama is better known not only because he has been electected as president of the United States but also for the economic plan he has developed, and that is going to be implemented to Improve the current recession that this country is having.
The Reduction of taxes, the help in the creation of jobs, and extending the benefits for citizens who doesn’t have a job, is the big part of Obamas economic plan. Read the rest of this entry »
Browsing on the web I stumbled on a great report, that I decided to put on the blog. This is very informative when you are looking for propect markets in Latin America. I found this on eCommerce Digest.com, they have a great variety of reports on their site. If you have a chance check it out. Although the report has 4 years old the numbers have not changed that much, of course they are a higher!
The Latin American ecommerce market ranks fourth in the world on turnover — after the USA, Europe and Pacific rim countries. Accordingly, though Latin America has seen some of the world’s fastest growth in online business, which will continue — an optimistic Forrester 2000 estimate put Latin American ecommerce at $82 billion in 2004 — ecommerce currently accounts for only a tiny fraction of retail sales. There are marked cultural differences between individual Latin American countries, moreover, and Latino attitudes to Internet business are not always those of their northern cousins.
Let me start this post with this video… The Finnacial Crisis getting bigger in every part of the world. It had not hitted Latin America yet, as hard as I could be.
You are going to laugh, but will get you thinking a little bit.
A couple of weeks ago I was talking to friend of mine that was checking out my brand new blog. He suggested me to blog about the CRM and ERP, which are tools that are being used a lot in all sorts of companies of hundreds of industries . I thought It was a great Idea to start the eCommerce part of the blog with this topic. I found a great deal of information on a magazine called ITNow Latin America on the edition of this month about this.
There was a study called “Latin American Wireless and Mobile Solutions” that mentioned that the integration of mobile phones with PBX CapabilitiesDog Day Afternoon divx
.
is the main characteristic that companies are looking forward to make investments on mobility platforms. On this study there there was also found the adoptions for advanced applications, like the mobile versions for CRM (Customer Relationship Management), or Read the rest of this entry »
In the previous post we where discussing about how Conversion Architecture, that when used properly,it will help you generate more sales or clicks. In convenversion architecture part one I blogged about message clarity, how visitors view your site and what where you offering.
Todays post will be about the visitors, our potential customers.
If you have someone visiting your site to buy or check out products, is because someone refered that person to your site, or he found it on the results on a Search Engine. The odds are that the potential customer found you on the search engine. If it comes to blogs, the mayority of the times we dont sell anything. Read the rest of this entry »
This term was very new for me a couple of weeks ago, so don worry if you haven’t heard about it before. Conversion Architectureis the Capacity of getting a visitor through a road of information based on the key word that was used, and try to get to the point that they call us, send us email, fill out a form, download a document, a sale or everything that you have predefined as a conversion.
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