5 Tips to do Social Networking for Latin American Users
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Start Effective Social Networking in Latin America!
On the ecommerce business, we deal with all sorts of people. and if your business is B2C you know it is true. With all the social communication going around, you need to deliver your information in different ways depending who you are directing your product or service too. Marketing is different and better if its done DEMOGRAPHICALY-SOCIAL. I just made up that word. But is true.
Every culture is different, they have different kinds of thoughts, expressions, and most relevant the ways to digest information. As a quick example, is perfectly fine to kiss another guy (in the cheek) in Italy, it will be as shaking hands or just to say “hi!”. Do that somewhere else and you will be in serious trouble.
Latin American Internet users are not much into putting their card online and buy stuff. As a matter of fact in Panama there are several companies in which you will pay them cash and they will buy your product over the Internet. This will change in a couple of years because young people like me are going to take over the market (not as a company but as a consumer). At the moment we need to deal with this and more Characteristics that make it difficult to sell here.
A big part of the market in Latin America is not used to use the card online because the don’t trust the web! You need to gain trust! Explorers download
Gaining Readers/Customers on Latin American Internet Users
I am sorry to say that twitter, wont help you here. Niether StumleUpon, Digg, Mixx and others.Why? Because regular users don’t use that kind of social sites. Some do, but you want to throw the net and catch as many fish as you want right?
1. Make Friends with people In your industry that are doing business in America. They are able to refer you too the correct forums, blog etc, to comment and get new readers or potential customer by promoting your site.
2. Have a Facebook page specifically design for this market. Facebook (besides Orkut in Brazil) has an exceptional penetration on Latin America. Invite friends, Make contact with them build trust once they have it you will have it on your side.
3.If you know Spanish, create account on this social networks:
- Badoo.com
- Sonico.com
- Tagged.com
- Orkut (Brazil)
- and Hi5.com
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This social networks are not that different than others. But the Latin American Market got used to it.
4. If you don’t have a Spanish Speaker Internet Marketer and you want to penetrate the market as a whole, try to learn Spanish, If you don’t have time, hire an Internet Maketer (Spanish speaking one) who will be able to help you promote your blog and products among this social networks.
5. NEVER, ever Give up. The Market is Rissing fast, check in Latin American Internet Stats HERE. There is a lot of money you are leaving behind if you don’t try.