Advertising and eMarketing are getting Stronger in Costa Rica
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In a matter of three years, Costa Rica has become an attractive site for international companies dedicated to marketing and advertising on the Internet.
The creativity of local graphic designers, easy to use technology, as well as the English language have been crucial to attract the firms like Schematic, avVenta, with its subsidiary, Critical Mass Interactive and The Hangar digitalArbor. The latter two were established this year.
In the four companies among 550 people working graphic designers, web, and Flash animation as well as architects, engineers and software developers. Cinde (Coalition for Development Initiatives) predicts that in two years the four firms will create 1100 jobs.
The injection of capital of such firms is also important. For example, in June avVenta invested USD 1.5 million in its new building and digitalArbor announces USD 2 million over the next two years.
AvVenta as agencies have created, from the country, online advertising for companies like General Motors, Sony, and Yahoo!, Among others. Since the local headquarters of avVenta also came to promote Internet (banners and ads) for the animated film Transformers.
For its part, The Hangar Interactive produces Web sites for companies in North America and Europe do interactive marketing. Businesses that use interactive marketing using the Internet, email and cell phone as a means to promote themselves.
Cinde define such interactive activities as “high value”.
“These are jobs that require more intensive use of creativity and knowledge. It involves using the most modern technology in the area. This dynamic also allows the transfer of knowledge of the company to its staff, “said Gabriela Llobet, director Cinde.
Also, Llobet said the goal is to continue attracting new Cinde marketing and advertising firms taking advantage of the rise of the Internet as a means of communication.
The signatures of interactive marketing and advertising are part of the transnational services operating in the country. The sector currently comprises a total of 61 companies that collectively employ 20,000 people.